We asked two different stakeholder communities—bank product managers and their target market—one simple question about credit cards: 'why?'—and found undiscovered gold.
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A leading Canadian bank asked HUME.works to detect how their mortgage specialists feel about their jobs and how best to improve their client services.

Here's what transpired:

A small public library in rural Ontario was in a crisis of diminishing footfall. Here's how we helped them revive their popularity.

‍At the height of the BLM protest movement, we tapped into a range of news sources including mainstream media, op.ed's, long form analysis pieces, blogposts and ran it through our system. S

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